Internet Data Exchange (IDX) is something that every real estate professional should know about and use. As one of the most effective ways to provide factual data to those who are seeking it, the use of IDX website is essential if you want to generate more positive attention and enhancer your reputation. Consider these benefits and relate them to how you go about running your business.
Easier to Include Information From the Multiple Listing Service
MLS listings are a key element of the real estate market. As a collaborative resource, it helps to connect real estate professionals representing potential buyers with those who are representing sellers. The ability to find of and share those new listings as well as ones that have been up for some time is key to your success.
One of the things that IDX accomplishes is making it easier to collect and share MLS data. It helps keep your site fresh, up to date, and relevant to those who are seeking to buy as well as those who want to sell. Consider it a much better solution that having to create a derivative listing on your own.
Capture More Attention From Buyers
Thanks to the fresh data that IDX brings to your site, people have a reason to come back often. You may be adding more data every day, something that’s bound to capture more attention. There’s also a better chance that some of those site visitors will share links if they know someone that may be interested in a property you’re showcasing.
Along with providing a valuable service to interested parties, this also helps build your reputation as the place to go when someone is looking for certain types of properties. Even if they don’t buy anything now, their willing to share those links or return to your site when they are ready to buy benefits the business in the long run.
Increase Lead Generation
Opting to make use of an IDX website solution is a great way to attract more attention. It’s possible to harness that increased attention in a way that can help in the future. By including an easy way for visitors to opt into an email list, you have a resource that makes it possible to keep people up to date on new listings, open houses, and any other event that has to do with your real estate business.
Think of what that does in terms of lead generation. You may experience more traffic at open houses and have the chance to qualify more leads. At the least, it allows you to make contacts with interested parties who may decide to share those contacts with others. They too could become qualified leads that eventually progress to client status.
Helpful in Attaining Higher Placement in Search Engine Rankings
IDX also has a way of providing search engines with reasons to place your web pages higher in relevant search engine results. When your site consistently places on the first page of results for certain popular keywords, the odds that users will click over and take a look are much higher. If they like what they see and remain long enough, there’s a better chance they will reach out to you and end up placing a property with you or arranging to visit a property you’re offering for sale.
There’s no downside to making use of IDX as part of your real estate website strategy. Take a look at this solution and give it a try. Once you see how it works, continuing to utilize this resource will be an easy decision.